Design + art direction

YUMMI-DESIGN_StaerkRyg_FRONT-coverSTAERK RYG_bord

STÆRK RYG er skrevet af forfatter, sundheds & træningsekspert, Stott Pilates instruktør Malou Deichmann, og udgivet af forlaget Gyldendal.

Bogen er bygget af faktasider og og få træningssider med foto, dvs. en tekst tung bog. Jeg har valgt at illustrere siderne med “levede” penselstrøg og cirkler, der hele tiden forandre sig, side for side. I lette, levende og glade nuancer. De skitseagtige strøg giver et håndlavet udtryk, samt laver bevægelse og flow på siderne, hvilket skal understrege manus om krop og ryg i bevægelse.

Min idé med forsiden er et billede af en forholdsvis almindelig kvinderyg, der kan favne mange læsere, i et closeup der fremhæver ryggens muskulatur og former ved hjælp af belysning og skyggespil. Det er taget i samarbejde med fotograf Flemming Gernyx, og fotografiet er ment som, at det skal spille op til guldtypografien – elementerne skal understrege rygsøjlen og give bogen et eksklusivt, enkelt og stærkt udtryk.

 

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